Maleah is a successful hair stylist in Broken Arrow, OK who was looking for content for her website and social media promotions. Firs, we designed her logo, business cards and service menu to reflect her brand. Then, we sat down and strategized what kind of materials she needed to use in online promotional ads and what she needed to enhance her website. We decided to come up with some videos of her demonstrating various hair cutting and coloring techniques as well as filming some interactions with her clients. We have just started putting this together. This will take a few weeks to complete the entire filming process but her is a sample of what we have so far! This first video is for use on her website to show what a typical day of getting several hair services such as color, cut and style would be like. It's important for her clients to understand the atmosphere and feeling in the salon so they know what to expect.
A simple logo that will be easy to use in digital branding as well as print materials.
By using your business cards to remind clients of their appointments, you are not only getting more bang for your buck, you are also keeping your brand in front of you client.
If they have extra business cards, they can hand them out to friends for referrals!
GET MORE BUSINESS WITH REFERRALS!
Capitalize on the satisfaction of your current clients with referrals! When your clients love their hair, they will want to tell their friends! Especially if their is something in it for them!
You always want to try to book their next service up front! A little reminder to let them remember their next appointment.
It's a win, win!
Keeping these out where clients can grab them is a great idea!
NEW CLIENT WELCOME GIFT
When you book a new client, make them feel welcome and want to keep coming back by giving them a welcome gift that let's them know the services you offer, a contact card, maybe some sample products that you offer and a little something fun that speaks to your brand like a keychain or pop socket that keeps your business name in their minds.
We created a service menu to include in new clients welcome gift package to let them know the available services as well as what they cost.
Letting people know what charges to expect up front ensures that when they book, they understand what you charge. Your sales will be a seamless, care free transaction.
Not your typical headshots. We went with shots of Maleah in action doing what she does best. She can use these on her website's about page and throughout and as profile pics on instagram and facebook.
It's really important to have great images of finished hair for clients to see your portfolio of work. I am working with Maleah to capture professional images of her clients finished hair so she can use the images in anything she posts to promote her business.
Different social media platforms work better with different formats of images and video. We created a shorter version in a square format of the same video we made for her website so she can post easily to instagram.